VISUAL MERCHANDISING DESIGN
The art of bringing your sales point to life
To be relevant, Visual Merchandising Design should create a consistent sales experience and contribute to the image of the brand and products while also taking into consideration the imperatives of your commercial activity.
KEEPING UP WITH SHOPPING HABITS
Clients are becoming more and more informed and demanding. Multiple factors such as price, quality of products, customer service and ambience influence their purchase decisions and they no longer hesitate to switch to another outlet or brand if it provides a more stimulating and rewarding shopping experience.
The number of customer touchpoints keeps increasing, making the sales process ever more complex. Even more so as your customers are now connected and expect searching, comparing, trying, buying and paying for products to be a seamless experience across all channels.
USER EXPERIENCE FIRST
In this context, having a well-planned and well-organized shopping environment is one of the key ways of driving client satisfaction and loyalty.
A loyal customer will not only return to your brand or outlet but also recommend your products and services to his friends and family. Creating experiences that connect with your customers on an emotional level and put them in the mood to shop will also help you make them less price-sensitive as they will value the experience.
So providing a unique, enjoyable and high quality shop layout and experience will give you a competitive edge.
HELPING YOUR BRAND STAND OUT
Your image counts. Competition is fierce and if you want to be noticed you have no choice but to stand out.
By merely existing a shop occupies a visual space: it has a name, a graphic signature and one or more points of sale, products and communication tools. But to truly stand out, all of these factors need to work together to reinforce and project the shop’s image.
The design of your shop should be a clear statement of what your brand stands for.
We present and stage products while balancing commercial, aesthetic and brand image goals.
4 COMBINED ACTIONS TO PUT YOUR CUSTOMERS IN THE MOOD TO SHOP