VM DESIGN

VISUAL MERCHANDISING DESIGN

The art of bringing your sales point to life

To be relevant, Visual Merchandising Design should create a consistent sales experience and contribute to the image of the brand and products while also taking into consideration the imperatives of your commercial activity.

KEEPING UP WITH SHOPPING HABITS

Clients are becoming more and more informed and demanding. Multiple factors such as price, quality of products, customer service and ambience influence their purchase decisions and they no longer hesitate to switch to another outlet or brand if it provides a more stimulating and rewarding shopping experience.

The number of customer touchpoints keeps increasing, making the sales process ever more complex. Even more so as your customers are now connected and expect searching, comparing, trying, buying and paying for products to be a seamless experience across all channels.

USER EXPERIENCE FIRST

In this context, having a well-planned and well-organized shopping environment is one of the key ways of driving client satisfaction and loyalty.

A loyal customer will not only return to your brand or outlet but also recommend your products and services to his friends and family. Creating experiences that connect with your customers on an emotional level and put them in the mood to shop will also help you make them less price-sensitive as they will value the experience.

So providing a unique, enjoyable and high quality shop layout and experience will give you a competitive edge.

HELPING YOUR BRAND STAND OUT

Your image counts. Competition is fierce and if you want to be noticed you have no choice but to stand out.

By merely existing a shop occupies a visual space: it has a name, a graphic signature and one or more points of sale, products and communication tools. But to truly stand out, all of these factors need to work together to reinforce and project the shop’s image.

The design of your shop should be a clear statement of what your brand stands for.

We present and stage products while balancing commercial, aesthetic and brand image goals.

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4 COMBINED ACTIONS TO PUT YOUR CUSTOMERS IN THE MOOD TO SHOP

01. Simplify pathways

When a customer crosses the threshold of a shop, he must be accompanied on his journey in the point of sale. The brand must encourage customers to discover its products while facilitating their progress from one part of the shop to another.

02. Help categories stand out

Customers are more and more left to themselves when shopping. They need to be able to understand how the shop is organized in order to find their own way around. Ideally, finding a product in the outlet should be no harder than browsing a catalogue.

03. Improve service

Brands should aim to provide services that not only prove to customers that they have bought the right product in the right place but also to extend the shopping experience beyond the point of sale through the quality of packaging and bags for instance.

04. Communicate a perception of quality

The manner in which you present your product is essential. The more attention you give to staging and presenting it the more you communicate that it is valuable, projecting a sense of quality. This perception is transversal and applies not only to the product but also to the point of sale as a whole and more specifically to services associated with sales and staff.

Do you want to create a unique experience for your customers?

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RETAIL & VISUAL MERCHANDISING DESIGN